We created the illustrated character "Alfie" for use in the Bakers product catalogues.
Alfie was used throughout the product catalogues to inject some personality and highlight important information.
We designed the 28 page Bakers product catalogue to showcase their large range of suppliers and products.
Different designs were required for each section to differentiate the categories with a strong emphasis on creating a bright, high impact catalogue.
The character "Alfie" has been included throughout the catalogue in various poses to highlight specials, hints and tips.
